The cold snap will cost Irish ADIs over 7m in lost revenue over the Christmas.

With very few people wanting to take lessons in the current cold, icy climate, most people are planning to put off the lessons until the New Year.

Although Christmas might be tight for ADIs there is the hope the delay in taking lessons will lead to an after Christmas surge in lesson takers.

This is a good time to up the marketing strategy for gift vouchers.

Many a person will be still buying lesson gift vouchers for family and friends over the festive season so make sure your getting your fair share.

For driving lessons and gift vouchers check out www.RoadReady.ie

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